Competitive Advantages

Zenitron strives to bring efficiency and effectiveness to our clients. As the Greater China economy thrives, Zenitron has subsidiaries and branch offices in Taiwan, China, and Hong Kong in order to serve clients near by. Headquartered in Taipei, Zenitron has three branch offices in Hsinchu, Taichung, and Kaoshiung of the island.

Zenitron set its market position as "a value-added distributor with leading technology". We have more than 40 years experiences in electronic components distribution. We focus on our core business, and have a firm grasp on industry trends as well as activities. Zenitron researches and develops products according to clients' R&D needs, and endeavours on providing professional consultation for both software and hardware. Zenitron combines an excellent range of distribution and FAE technical support. It allows us to provide Turnkey solutions and one-stop shopping services to clients, assisting their promptness of time to market delivery.

Zenitron believes that as a distributor, the key competitive advantage is not a matter of "buy" and "sell". It is about providing clients technical support. Ever since the generalization of electronics products, the product life cycle compresses, and functions also diversify. Therefore the standards of required technology to integrate different parts elevate. These factors highlight the importance of a distributor providing value-added technical service.

Zenitron's technical staffs are equipped with high experiences and skills. The team developed a variety of turnkey solutions to assist clients in cutting R&D expenses and time to lift time-to- market efficiency. To help our clients to get a head start in the competitive and fast changing market, Zenitron is now transforming into a solution-oriented operation mode to provide our clients with more values-added services.

Taiwan plays a major part in the global semiconductor supply chain. Today international division of labour is a trend and distributors must deploy a precise logistics system. This is not only the core value, it is also the essence to support OEM/ODM clients to seize the opportunity and exalt efficiency. Zenitron introduced the ERP system in Taiwan and China to respond to the fast pace market. Besides, Zenitron cooperated with a number of clients to implement B2B systems and VMI (Vendor Managed Inventory) to reduce purchase replenish time effectively. Zenitron also provides major customers with virtual hub, on-site hub and bonded warehouse services to ensure efficiency in stock preparation. This helps our clients to achieve their Just-In-Time and Build-To-Order goals, and maximises the distributor's role in the supply chain.

The sturdy relationship with our clients and vendors helps Zenitron to grow continuously, and it is the greatest assets for Zenitron. "Service First" and "Together We Stand" are Zenitron's principles of customer service. Through "buy" and "sell" and technical support, we assist the clients to launch competitive products early in the market.

Zenitron applies the principles of "Task Assignment" and "Together We Grow" when we interact with the vendors. Besides marketing expansion, we provide vendors market trend analysis and product development consultations. We won many awards as Asia-Pacific region's best distributor from our vendors.

Capital management is an important issue for semiconductor distributor's operation. To satisfy both up stream vendors and down stream clients' payment term and inventory requests and to successfully monitor the potential risks are Zenitron's keys to the door of business continuity.